In today's world of uncertainty, parents are wary of allowing their children the freedom to independently explore the world outside of the home. Parents struggle to constantly monitor their children and want to know the instant their child is in danger. The Belay Band wearable device was created to provide parents with instant access to their child when they are out of sight, providing the means for children to explore, discover, and gain independence.
The smiling asterisk logomark stands for independence, growth and exploration
Product design and packaging
Branded web video
AD: Kristie Pope, Sarah Ross | CW: Jonathan Seales | XD: Ewa Karweta
©Alex Belgrave 2015. All rights reserved.