In today's world of uncertainty, parents are wary of allowing their children the freedom to independently explore the world outside of the home. Parents struggle to constantly monitor their children and want to know the instant their child is in danger. The Belay Band wearable device was created to provide parents with instant access to their child when they are out of sight, providing the means for children to explore, discover, and gain independence.

The smiling asterisk logomark stands for independence, growth and exploration

Product design and packaging




Branded web video



We believe that all children should get their hands dirty every once in a while and explore the world. Rainy days foster creativity and new adventures. 
To your child, even the most mundane things are filled with exciting new stories. Trust
Everything boils down to trust. And we think 
trust is the strongest bond between a parent and child. Belay Band allows you to trust your child, just as much as it allows for your child to trust you. 
With mutual trust and understanding, your child 
will flourish. Grow
Your child will continue to grow, whether you keep them locked inside or let them play outside. But we think the best growth happens in conjunction with a little bit of freedom and a budding independence. Belay Band stimulates independence for your child, which in turn helps them grow the way they should.

AD: Kristie Pope, Sarah Ross  |  CW: Jonathan Seales  |  XD: Ewa Karweta




©Alex Belgrave 2015. All rights reserved.